Management Paper Assignment Example | Topics and Well Written Essays - 1750 words

Management Paper - Assignment Example In the week four paper I identified several strategies that Auxilium Pharmaceutical could pursue. The purpose of this paper is to prepare an implementation plan for the company. A complete financial breakdown of the budget to implement the plan by segment is illustrated in Appendix A. The company must build up the image of the company and reinforce its brand value across the domestic United States marketplace. The company needs the doctors to recognize the firm’s brands as one of the best alternatives to treat Dupuytren’s contracture and hypogonadism. The company must hire a temporary workforce of pharmaceutical sales representatives for a period of six months. Each state will be allocated 100 pharmaceutical sales representatives. The goal of the program is for the pharmaceutical sales representatives to visit the offices of every doctor in the United States and to give them several samples of both drugs. As of 2008 there were 661,400 doctors in the United States (Bls, 2011). The purpose of the initiative is to create brand awareness of the firm’s products and to provide a personalized customer service to the doctors that prescribe the drugs. The cost to implement the plan is illustrated below: total employees 5000 Total hours elapse (6m) 1039 Total man hours 5,195,000 Labor cost per hour $15 Project cost $77,925,000 After the completion of the six months the company will not have to pay anymore the pharmaceutical sales representatives because their contracts will end and the company will no longer need their services. Due to the high implementation costs of the plan the company could divide the visiting doctor project in two years. The project after six months or lower and $38 million in spending would become inactive. The following fiscal year the company would fund the additional $38 million to complete the project. The company will also target the end user of the medicine, the patient. The company must increase its marketing budget a lo t in 2012. The firm’s marketing budget must be at least twice of its 2010 spending. An effective branding strategy requires a high capital investment. The firm should create a new advertising campaign to be launched on Christmas day. The commercial will be launched simultaneously on the written press, television, radio, and the internet. The written press commercial will be a reanimation of the commercial in cartoon format. The radio commercial will provide the same audio as the television commercial. The television and internet commercial are identical. The total elapse time of the commercial will be 15 seconds. The advertising campaign will be run on television and radio for 30 days. The written press will have the commercial on for a period of 30 days with an offering of the commercial once a week. The internet campaigns will be ran for 90 days. The reason the internet campaign will be run longer is due to the lower cost of internet commercials. The total budget for the pr oject is $2,000,000 million. The organization will use additional campaigns in order to raise the brand value of the firm. One of the technological tools that will be used to target specific customer profiles is the use of cellular technology advertisement. One of the advantages of cellular advertisement is that the entire population of targeted customers receives the message into their phones simultaneously. Due to the graphic and online capabilities of smartphones the company could design very appealing commercials. The commercial length should not exceed 15

Consider the product level models of New Product Development Essay

Consider the product level models of New Product Development - Essay Example These factors make the approach to new product development a critical one (Ribbens, 2000, p. 1). The process thus requires management support; it must also benefit from the experience of new product development teams composed of people from all affected activities; it has to follow distinct phases with extremely well defined activities in order to enhance understanding, greater accuracy and reduce risks and failures that are eminent in new product development. Key elements in new product development The process of new product development takes into consideration seven distinct elements, stages or phases. The first element is idea generation. This is the most critical aspect of all the elements in new product development because without idea generation it is difficult to come up with new products. Here ideas are gathered which present possible product options. Many companies conduct idea generation as a continuous process with contributions from within the organization and outside the organization. A number of methods are used and these may include focus group discussions with consumers, comments suggestions and feedback from customers and research from secondary sources. Creative problem solving technique such as brainstorming is used in this case that enables creative minds to come up with new ideas about an existing problem or a gap in the market. In the brainstorming session, first individuals are told about the problem as a creative challenge. This is important in order to come up with ideas that are viable for a new product. After this, people are given a time limit to think and come up with ideas. When the session begins, the people voice out their ideas and the facilitator lists them down with no criticism made. The best ideas are selected by the facilitator and which all group members agree with. The ideas are then evaluated on a scoring criteria and the idea with the highest score becomes the solution to the problem. Another model, the creative problem solving process model advanced by Osborn-Parnes can also be used here if a feasibility analysis has been carried out to identify problems upon which ideas are generated and solutions sought (Blythe, 2006, p. 50). The model is composed of six stages that can be compressed into three with distinct activities at each of these stages. They include: exploring the challenge which involves identifying the goal, gathering relevant data and clarifying the problem at hand; generating ideas involves coming up with options to solve the problem; and preparing for action which involves solution finding and preparing a plan for action. The process is lauded for its involvement of convergent and divergent thinking that can be used at each of these three stages. The second element is screening and this involves the careful and critical evaluations of the options presented by the new product development team to isolate the best idea or attractive options. This could be done in rounds depending on th e number of ideas and may also involve a number of techniques. As the ideas are being evaluated, other considerations are also made in terms of potential sales, the costs of production, profitability, competition. Only the accepted ideas

Maya Deren and Her Successful Integration of Dance and Film :: Biography Biographies Essays

Maya Deren and Her Successful Integration of Dance and Film The topic of dance films could not be discussed without mentioning Maya Deren. A dancer, ethnographer, philosopher, and â€Å"visual poet†, Maya Deren is said to have given birth to the American avant-garde film movement. Born Eleanora Derenkovskaya on April 29, 1917, in Kiev, Ukraine, (the year of the Russian Revolution), she was a revolutionary innovator from the start. She was born to her beloved mother Marie Fiedler and father Solomon Derenskovsky. In 1922 her family left the Soviet Union for America. They settled in Syracuse, New York. By 1928, her father had shortened their name to Deren. Maya’s childhood name was Elinka. As a young girl, Elinka hated her legs. She had a rather stalky build for American standards, and because of this, she loved to wear boots. At age ten she gave herself the nickname of â€Å"Bootsy.† Little did she know where those stalky legs would take her. Deren attended Syracuse University to study journalism. This is where her interest in film was first sparked. During this period, she began to write poetry, served as the national secretary of the Young Peoples Socialist League, and met her first husband, Gregory Bardacke. Although her marriage did not last long, Gregory helped her to develop a strong interest in politics, an area in which she would continue to participate. Deren completed her B.A. at New York University in 1936. She then went on to earn an M.A. in English literature from Smith College in 1939. It was her next move that introduced her to the world of dance. She found a secretarial job working for African American dancer and choreographer Katherine Dunham. With Dunham, Deren toured with the road show of Cabin in the Sky. While on tour, she met her next husband and life long inspiration, Czech filmmaker, Alexander Hackenschmied, later known as Alexander Hammid. It is her union with Hammid that allowed her to combine her interests and begin to create films. From an inheritance she earned from her father, she bought a second-hand 16mm Bolex camera. With this camera, Deren and her husband created her first and most famous film Meshes of the Afternoon in 1943. By this time, Elenora had shortened her name to Maya, the word for â€Å"veil of illusion† in Hindu mythology. Deren went on to create many more avant-garde films integrating dance, mise-en-scene, and the art of montage.

Marginalized Indian women in Inner Courtyard Essay

Inner Courtyard is a large compilation of short stories which is basically based upon the female issues in particular subjugation under the patriarchal order. The stories are written by women about women hailing from all corners of India and Pakistan – Assam to Kerala and Pakistan to Bengal. With the title of the collection, it gives readers an apparent impression about women’s freedom radius is only the inner courtyard of house. So is in the Vedas, the Gita and other Hindu religious scriptures, women are posed as the beings of house, crossing the threshold of house is rigorously outlawed. Equality between sexes is beyond imagination. Education remained a dream for the women and the conception of human beings as morally and intellectually capable of being educated and civilized is refused, and the conviction of the moral and intellectual advancement of humankind would result in greater happiness for everybody is deliberately sidetracked. This and many more lifeblood threads are far stretched and inconsiderate with regard to women and their rights. The book introduces with the first story highlighting this very theme. The editor of the book Laxmi Holmstrom brings out a fabulous collection of short stories from very diverse walks of life dealing each of the stories with single theme of women being marginalized, harassed, humiliated – female discrimination. In this line, many stories are powerful on their own; most have some element that reflects on the position of the society. Male ascendancy is always at honour while female’s is at stake. There is a vast disparity between an Indian woman and that of the developed nations across the world. The female honour and rights rest upon the basics of respective nations’ culture, in this respect India as a nation of strong and prehistoric culture bound by the religious scriptures cited above abandon women lamenting every moment. Their identity is always subject to the male mercy than that of the natural human rights. They are left pondering over the negligible status in the Indian set up as in Revenge Herself; the Tatri; a Brahmin woman of lowest strata in Brahmin community in Kerala, mothers in Girls, Summer Vacation, My Beloved Charioteer and Her Mother or even Sakina of The Meeting. The First Party is also an analogous illustration which encounters the husband’s vanity being modern and wise person while his wife an odd one out in the party. The first story Revenge Herself by Lalitambika Antarjanam in the collection is a powerful tale of a fallen Nambudiri woman of the 19th century. Her name itself has become a synonym for shameful among the patriarchal Nambudiri. According to the Tatri traditional, such woman’s life is giving away herself to husband in everything without any self for herself. So does she, she marries a man whom she offers herself in order â€Å"to please him in his taste of sex with the same attention I have for his taste for food†. But one point of time, he disregards her for other women and leaves her. Further he even brings a prostitute into the house and asks to become like her, â€Å"If you could be like her, I might like you better†. This results in her rebellion to revenge against her husband. She leaves his house, sets out to become a whore, working hard to learn how to please a man and eventually becomes an admired courtesan and one day her husband visits her then she reveals herself as the same Tatri; his wife who he has expected to become like a whore. In this case who would Tatri have teamed up for executing her rebellion? Society has so trained its peers that it would be impossible for anyone to entertain even remotely the ideas that she puts into execution. Summer Vacation by Kamala Das is a sweet childhood story narrated by Muthassi (grandmother) whom she visits alone. Her father drops her off at the station of Muthassi’s place. Vaidehi Akku is a story of Akku; a husbandless daughter of the patriarchal family. She exposes herself wherever her beauty can be exhibited by wearing new saris and jewelry at weddings or whatever which seems like a social objection in terms of the cultural and conservative norms. The other major story of the book is Girls by Mrinal Pande it is about three sisters and their mother who is pregnant for the fourth time for a son. They go to her Nani’s (maternal grandmother) for having the baby while their father stays back. At the outset itself, the mother refrains with, â€Å"I hope it is a boy this time. It will relieve me of the nuisance of going through another pregnancy†. Even the Nani prays god for protecting her honour so that at the fourth time she would take a son back from her parents’ home. Taking the thread of Nani, neighbour comments that the last time her skin had a pinkish tinge, now it is yellow; it is sure to be a son. Another feature of the story shares the issue with marginalization in the family, this relates to the masi of the sisters. She complains about her endurance in the house and put to work as a dog so is duly responded by all women. In continuance of the first issue of gender discrimination, the following statement carries serious social consideration when their father assures that there is a bright star in the sky and they work hard they can become anything they want to just as Dhruva star, the author in the girl’s character asks, â€Å"But I can’t become a boy, can I? † This marks grave place in girls’/women’s hearts and pains for longer or perhaps lifelong. In case of the girl in the story, the girl rebels at the occasion of Ashtami (kanyakumari) puja calling the society if they do not love girls they should not pretend to worship them either. This story illustrates the scenario of a male dominating world and how female gender is subjugated. The opening introduces characters of the story. Despite the fact that how the story is set in a male dominating there is very little to mention of the male gender. The first sentence is bold and exasperated, desensitized mother who thinks that girls have no visage and always looks forward to the boys. Yellow Fish by Ambai – a simple two page story compares the torture a fish feeling on being tossed out of the sea to the anxiety of a woman’s feelings. The story shares any Indian woman’s feelings and her freedom of choice and life is at the patriarchal order. The next finest story of the collection is Ismat Chughtai’s Chauthi ka Jaura. The greatest mission of the Siddiqui in life is to provide a husband for the elder daughter Naseema who is not gifted in matters of health or features. She is frail and un-voluptuous and has a thin hair. When the daughter’s cousin comes to stay with them for some time as part of his professional training, it proves to be a godsend to them. They begin plotting to arrange the cousin’s interest in the elder daughter but instead, the younger and more daring daughter is sent as the messenger with the proposition. Due to this circumstantial misunderstanding, the cousin agrees to marry, but with the younger sister, without knowledge of the fact, the ladies of the house rejoice. The cousin can no longer control himself and grabs the younger girl. The elder daughter commits suicide at that. After some time, the ladies continue to stitch the Chautha ka Jaura while the younger daughter sits and looks at them without response and careless. Another beautiful story is the First Party by Attia Hossain which depicts in marvelous manner the conventional or orthodox women being put to stake at the cost of sophistication and modern life traits. The woman in the story is just married and taken to a modern party to be introduced wherein all sophisticated people gather and enjoy, drink, eat and dance with their or different partners. The woman is not used to it though she hails from an equally affluent family. She feels embarrassed among the people involved in partying. Being pressed by her husband and others, she refuses to involve but keep sitting aside with a glass in hand. At such demeanor, he feels being humiliated and dishonoured having such unrefined and orthodox wife as the partying people laugh at his wife. Should education, if imparted to women, not play major and vital contribution in women’s life in totality as in the case of this woman of the First Party? Or who should be responsible for her being orthodox and traditional, respecting the culture which in many terms is treasured the patriarchal order or the women or even the culture itself? The Meeting by Shama Fatehally also comes out with similar male mindset in the Indian social set up. The protagonist of the story; a Muslim unmarried girl is given a marriage proposal which incredibly unexpected for Sakina who is so fat like ‘elephantine’ and nothing in looks to mention. She is nostalgic by the thought of the proposal. She is apprehensive about the person to be ‘a real man’. It gives way out to dreaming about the boy to be a handsome person like a dream hero etc. Her father criticises her for daydreaming. True to it, it proves to be a foil to her dream as her partner is not a boy but a middle aged man. Father forgets that a human being dreams and marriage of either female or male is dreamt about the partner. A general question can be posed to the society, should the women looking ugly or whatever not have right to dreaming like the counterparts in boys and men who may be equally looking ugly or so. If men hold the right, women should also possess. Shashi Deshpande’s My Beloved Charioteer and Mahasweta Devi’s Dopdi picturise the similar stories of women being victimised at every stage of life whether as a girl, married woman, mother or even old woman. Grandmother in the former story is a sheer victim of the patriarchal order even before her marriage till her husband’s death. She feels envious at her daughter’s happy married life and when her affliction for her dead husband for whom she gives up her own and her daughter’s life. It is a shock to the readers. The latter story deals with the extreme brutality of human beings towards the woman. It relates to Mahabharata’s Draupadi on how she was humiliated publicly which added to the pride of the then men folk. All this went for no fault of Draupadi. This cruelty ever since continues witnessing and spreading the message. Dopdi of this story is a tribal woman revolts against the society at large but beaten by the treachery of the militancy and raped inhumanly. L. Vishwapriya’s the Library Girl is an impressive story and only optimistic story of the book where woman is honoured and let free to read and roam around the town though a Muslim girl. But it does keep the thrust of dishonoring the girl as she comes of age. She is put into golden cage; a Persian robe (burqa). She thinks the robe adding beauty to her personality but hidden it in the guise of the robe. Her budding beauty is hidden from the malicious eyes about which she is unaware. The book offers both detailed argumentation and passionate eloquence in opposition to the social inequalities commonly imposed upon women by a patriarchal culture. Just as in revolutionary Lalitambika Antarjanam defends the emancipation of women on utilitarian grounds. The legal subordination of one sex to another is immoral in itself and now one of the chief hindrances to human improvement; and that it ought to be replaced by a system of perfect equality, admitting no power and privilege on the one side, nor disability on the other. Women are brought up to act as if they were weak, emotional, docile – a traditional prejudice. If tried equality, the results can be seen benefitting to individual women. They would be free of the unhappiness of being told what to do by men. And there are benefits for society at large doubling the mass of mental faculties available for the higher service of humanity. The ideas and potential of half the population would be liberated, producing a great effect on human development. These marginalised women have today set their feet on all fields and corners of life with regard to education and professional assignments. A long way witnesses many such destinations, if she is equal and free.

BP Oil and Mexico Gulf Disaster Free Essay Example, 2250 words

Business entities have a duty to live and exercise the principles of care, honest, fair, and concern for their workers. Throughout the bible, there is the emphasis on care, honesty, fairness and unequivocal concerns for the welfare of servants and their masters. Workers are servants who have been given roles to play or perform. Their master (employer) has to ensure adequate care is given to the servants. At the same time, the master has to ensure that, the overall environment in which servants operate is less of threats. Responsibility of masters includes; providing fair compensations systems, fair job design and practices, good working environment, impartiality in treating the workers, and responding adequately to the issues of workers. Workers, on the other hand, have a duty to perform their roles faithful and with maximum honesty, obedience, and respect. Workers have at all times to remain faithful and responsible in their duties. BP Oil is one of the world-known oil companies th at has been in operation for a long time. In 2010, BP Oil faced one of the worst experiences when one of its undersea pipes leaked oil into the Gulf of Mexico (BP Oil 1-5). We will write a custom essay sample on BP Oil and Mexico Gulf Disaster or any topic specifically for you Only $17.96 $11.86/pageorder now This was a huge disaster to the environment, economic and social. Some of the people affected by the episode were BP Oil workers, who experienced physical, emotional, psychological torture as a result of the episode. Nevertheless, as a way to show appreciation and good management practices to its employees and community, BP Oil set aside a compensation kit of about $20 million (BP Oil 1-5). Its employees were some of the beneficiaries. At the same time, the company initiated counseling programs for its employees who had been affected and carried out job redesign through the introduction of corporate governance tools (sustainability ethical codes). In all these, BP Oil can be seen as a good master who is willing to address and respond to the issues of its servants, and where necessary institute good management practices. Workers on the hand improved in their work and recovered from traumatic experiences of the disaster.

The Consequences Of Fast Food Industry - 1469 Words

Economically the world has changed substantially through the influence of the fast food industry. Drastically ¬ forcing our generation, to transform our lifestyle in order to fully adapt the social, health and economical state we live in. Our family structures have evolved forcefully, as the demand of easy, efficient, manageable meals are now within a reach of a hand. This sets the foundation of the fast developing industry. Maximizing their profits to the extent of risking the innocent delicate lives, as we ingest the dirty, artificial food, we are the ones responsible for the increasing epidemic of this generations obesity and health problem. The demand for fast food is increasingly desired as the request of consumers ingest the fundamental food produced is gradually prospectively damaging the influenced to our society, leaving us with the need of the increase rates of excessive obsessed people. This has potentially foresee the outcome fast food that has corrupted the fatal potential health problems many face today. People are unaware of the consequences involved in the vast health issues that give negative impacts. While the generation is still situated in the extreme danger of the obesity problem exceeding the consumption of processed food products, the problem strikes us more as children consuming fast foods, now are influenced the growth problems that play the role as they reach their early onset development. If hormones can make a animal fat, the problem if we hadShow MoreRelatedFast Foods And Fast Food1649 Words   |  7 PagesFast food is popular because it s convenient, it s cheap, and it tastes good. But the rea l cost of eating fast food never appears on the menu, was said by Eric Schlosser. Several people in America have become dependent on fast foods. How many of the people who eat this food actually know what is really in the food or how it was made? Others don t think about it, because within ordering, three minutes later a customer can pull up to the window, pay, and get food. It is quick and cheap. The UnitedRead MoreHow Fast Food Has A Latent Function957 Words   |  4 PagesFor many years, people have turned to fast food restaurants to get food that is prepared and served very quickly. Without knowing that fast food has an unaware consequences. Furthermore, I grew up in a country where people cooked every day. However when I moved to the United States, the lifestyle that I knew changed. Due to my parents work schedules, it was easier to get fast food. But, I did not know that fast food has a latent effect. Using Functionalist Robert K. Merton idea that every activitiesRead MoreFas t Food Nation By Eric Schlosser848 Words   |  4 PagesLAST THREE DECADES, fast food has infiltrated every nook and cranny of American society†, Schlosser writes. Fast Food Nation, written by Eric Schlosser, includes topics about fast food chains impact on the community, jobs relating to fast food, and health issues. Fast Food Nation uses logic to appeal to the aspects of fast food chains by giving relatable examples from the devastating effects on the communities to the millions of jobs offered for our country. Moreover, fast food chains have contributedRead MoreAnalysis of Eric Schlosser ´s Fast Food Nation811 Words   |  3 PagesEric Schlosser’s novel Fast Food Nation provides a deep insight into the systematic and unified world of the fast food industry. From the title alone, readers develop a clear sense of the author’s intention for writing this book. Schlosser’s purpose for writing the novel is to raise awareness about the impact and conseque nces of fast food industries on society. The purpose of the novel is achieved by the author’s use of personal stories, and by relating fast food to various aspects of society. Read MoreDon t Blame The Eater Essay1007 Words   |  5 Pagesthat fast-food industry should accept full responsibility for a serious public problem: leading American kids to obesity. Zinczenko supports his claim with his personal experience to show how the fast-food chains marketing on them with low price. He also said it is not easy for those obese kids to turn their lives back. He believes this should be considered as a public health problem because their obesity causes the society huge public health losses. Zinczenko insists that if fast-food industry doesn’tRead MoreSection 1: Typically, we need a well-balanced meal to give us the energy to do day-to-day tasks and700 Words   |  3 Pagestime to cook. People rely on fast food, because it’s quicker and always very convenient for ful l-time workers or anyone in general who just want a quick meal. Eric Schlosser, author of Fast Food Nation argues that Americans should change their nutritional behaviors. In his book, Schlosser inspects the social and economic penalties of the processes of one specific section of the American food system: the fast food industry. Schlosser details the stages of the fast food production process, like theRead MoreEssay on Re-Evaluating Fast Food820 Words   |  4 PagesThe fast-food industry dominates and influences normal society. The highly controversial corporate giants, such as McDonald’s and Burger King, produce cheaper and quicker alternatives for meals. The main argument against fast food is that it is high in calories, saturated fats and sodium, and it can eventually lead to many health issues. Michelle Obama, philanthropist, mother and advocate worldwide, speaks to the NAACP convention about the pressing issue of fast-food related obesity, and the importanceRead MoreU nderstanding The Impact Of Junk Food Essay1510 Words   |  7 Pages: Understanding the Impact of Junk Food INTRODUCTION Junk Food is that type of food which doesn’t contain nutritional value. It do not contain high level of calories and has little protein, vitamins and minerals. Such foods are also not good for health and has negative effects after consuming them. Why there is a More Demand of Junk Food? There are following reasons which shows that why people are attracted towards junk food:- â ¦  Preparation of junk food doesn’t take so much time and it isRead MoreWhy We Should Limit The Intake Of Fast Food Essay1412 Words   |  6 Pages Fast food has ruled American society over the last few generations and it is still favorites of many. Fast food is now served everywhere like restaurants, shopping mall, school/colleges, stadiums, airports and even at hospital’s cafeteria. Indeed, the rapid growth of fast food industries has altered landscape, economy, human resources, and culture besides American diet. There are multiple reasons why we eat certain types of food. It can be financial situation; neighborhood you live in or a needRead MoreFast Food Nation by Eric Schlosser957 Words   |  4 PagesFast Food Nation Fast Food Nation by Eric Schlosser was overall an alarmingly convincing tale. Schlosser’s ability to subtly drop facts regarding the negative aspects of the fast food industry that so profoundly swayed the reader wa extremely effective. Schlosser did not come out and state his opinion bluntly at any time throughout the novel. Instead, he would incorporate the right facts here and there to persuade the reader to feel the same way about the fast food industry that he felt: negatively

Essay on The Future of Technology and Social Networking

Adam Ostrow is a new media entrepreneur and commentator of the twenty first century. One of the main titles that Ostrow holds is being the editor in chief of Mashable.com, one of the most-read independent news sites in the world, covering the latest technologies, trends and individuals that are driving the current evolution of the web. Since joining Mashable in 2007, Ostrow has contributed more than 2,500 articles. Under his direction, Mashable has grown more than tenfold to 13 million visitors per month with more than 3.6 million followers across social media sites. Notably, Ostrow has been quoted in popular media outlets such as The New York Times, The Wall Street Journal, The Washington Post, USA Today and The Times of London, among†¦show more content†¦At the time of this speech in August of 2011, Apple’s latest creation, the iCloud was going to be released sometime in the fall. The iCloud is a program designed for storing all content on an Apple product and is se curely stored in a database that can be retrieved at any time. From you contacts, photos, music and documents, the iCloud stores the information without the touch of a button. Given the new uproar in technology, the question that Ostrow present’s in his speech creates a close tie to what the iCloud can do. If the iCloud can store a life’s amount of information, surely technologist could find a way to use the same concept only to store ones thoughts and feelings from social networking sites. Throughout all levels of education, in English class most people learn about ethos, pathos and logos. Many students frequently argue that you would never need to know such things to be successful; however, in the â€Å"real world† you must use ethos, pathos and logos to communicate properly. Ethos, in particular becomes extremely important when speeches are given. Everyday communication between individuals is essentially like giving a speech, which means that having ethos is very important in grabbing your audience’s attention. Martha Henning defines ethos as, â€Å"the sources credibility, the speakers/authors authority†. With this being said, Ostrow’s speech uses ethos very effectively. Knowing Ostrow’sShow MoreRelatedExecutive Summary Social Networking1483 Words   |  6 Pages4, 2008 Subject: The Benefits of Social Networking Introduction We are at a time when customer satisfaction is at an all time low, yet it is becoming a more and more difficult to talk to a human for customer service. Many businesses have lost the personal and trust-filled relationship that is so desired by their clients. In order to maintain and grow a loyal customer base, a company can now achieve those real human connections by means of social networking. Individuals from all areas of theRead MoreEffects of Online Social Networks on Adolescents Health Essay1160 Words   |  5 Pagesprofile. However, there is a darker side to the social networking hype, our teenagers health, friendships, and relationships are at stake. Too much time on these popular social networks can be dangerous to our youths health mentally, and physically. One such health risk comes from a term known as hyper networking. Hyper networking is a condition in which a person binges on modern communication technologies such as cell phone texting and social networking. The American Public Health Association conductedRead MoreThe Negative Effects of Social Networking on Teenagers1547 Words   |  6 PagesThe popularity of social networking increased rapidly during the past few years, and it has become part of everyone life in our society. Social Networking can define as an online site that focuses on creating the relationships among people who share interests, activities, backgrounds, or real-life connections (Boyd Ellison, 2008). The popular social networking sites, for instance, Facebook, Twitter, Instagram are used excessively in teenagers’ society. It is a new socialization for them. It isRead MoreCreating A Social Networking Site912 Words   |  4 PagesCreating a social networking site is not as easy as joining Facebook or Twi tter. In order to start the process of creating a social networking site, an individual needs to come up with a general concept, purpose, and theme of the site. Once an idea is well thought out, the creator will need to consider everything the website will have to offer. According to Jonathan Strickland, senior writer for electronics and technology, the creator needs to plan out, â€Å"†¦ everything from member profile pages toRead MoreSocial Media And Networking Have A Strong Influence On1350 Words   |  6 PagesSocial media and networking have a strong influence on most people’s lives. Whether researching a topic, listening to news, or looking through social media platforms, like Twitter, Facebook, Instagram, or LinkedIn, individuals find their way in life by these connections. In the 21st century this is the only way people gain information about anything and without it they feel lost and setback with their social ties. Now the question is, if people only use socia l media to feature information of themselvesRead MoreEssay on The Evolution of Social Networking1617 Words   |  7 PagesSocial networking is a phenomenon that has taken the world by storm mostly over the last decade. AOL’s Instant Messenger and other similar programs first allowed people to communicate over the internet, which evolved into social networking sites such as Friendster, MySpace and Facebook and Twitter. This evolution has yielded ever-expanding ways of communicating with people over the internet. No longer is it possible to only send text messages. Now, people can send text, pictures, videos and moreRead MoreThe Effects Of Social Media On Society1270 Words   |  6 PagesThe Effects of Social Media Social media is defined by the Merriam Webster dictionary as â€Å"Forms of online communication, through which users create online communities to share information, ideas, personal messages, and other content† (Merriam Webster). Social media, if used responsibly, is a great way for users to connect with the outside world in ways never before imagined. Such forms of communication have been able to connect millions of people from around the world and put them right at a user’sRead MoreAre Social Networks Helping or Hindering Communication?774 Words   |  3 Pagesto table? I am looking into this topic of social networking since I am very interested in web development. I wanted to examine some of the popular social networking sites and their underlying technologies and framework. Since I am interested in web development I wanted to examine the web technologies used to implement and the run the services companies such as Facebook, Twitter, and Instagram. I think there are plenty of discussions on social networking and how it is affecting news platforms, educationRead MoreThe Mainstreaming Of The Internet And Social Networking Sites1122 Words   |  5 PagesThe mainstreaming of the internet and social networking sites has facilitated bullying and seen the evolution of the cyberbully. NSW Department of Education and Communities (2011b), define bullying as â€Å"repeated verbal, physical, social or psychological behavior that is harmful and involves the misuse of power†¦ towards one or more persons†. However, bullying becomes cyberbullying when the perpetrator uses technology to execute the attack (Bryce and Fraser, 2013). Bullying is considered to be one ofRead MoreSocial Networking in the Business World Essay1435 Words   |  6 Pagesof your competitors, and be on the lookout for new ways to get noticed. Social networking has emerged as one of the latest trends in business today, and utilizing the social media for sales, marketing, and recruiting can drive your business and help it flourish. Online social networks are becoming critical business tools, and with this technology at your fingertips, you must take advantage of the opportunity, and let the social media take some of the guesswork out of your business strategies. Communication